Basic SEO Theory For Newbie Bloggers


Since when one start his/her blog, their prime dream is to gradually increase the popularity and readership of their blog, rank their blog higher in search engines and eventually start earning money from their blog.

Among these, ranking high in search engines is critical for a blog’s success. But this task is somewhat tight because of the full population of the web. So as to rank their content on the first pages of search results, webmasters try to optimize their site/blog[s] for search engines. This is what we call Search Engine Optimization or SEO.  seo-services-in-delhi

The history of search engine optimization dates back to the beginning of 1990’s when internet and search engines were rising to popularity. And as times have passed, SEO has got more complicated and more essential too. SEO is not a method to increase your site/blog[s] search ranking, but moreover, it means how well will search engine value and display your content.seocompanydelhi

If you’re new to blogging, then you probably must be reading this article to know entirely about SEO. But as is a vast topic, it cannot be comprised of 1000-2000 words. Instead, we will slowly cover the core and essential features of SEO in this article and articles to come. If you ask a professional more about SEO, you would probably hear many terms. So below we will discuss basic and shared sub-categories of SEO. People can also try SEO services Singapore to get better results.

On-Page and Off-Page SEO:

As you may have quoted from the title, On-Page SEO refers to the optimization techniques that you do to your blog and blog’s content.

For example, use of Meta description for your blog, using keywords in your article, etc. can be considered as On-Page SEO Optimization.

From the long run, search engines noticed that to bring the best results to the top of search engines, just referring to On-Page SEO is not enough as some may use fraud techniques to do so.

So they were starting referring to Off-Page SEO as well. Off-Page SEO mainly relates to the backlinks pointing to your blog/content. It is one of the prime factors in ranking a blog/content. Another Off-Page SEO depends on the reputation of your blog/content, Authority of your blog and also the places from where you receive the maximum response.

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